Discerning Advocacy. Clear Insight.

What is false advertising? 

On Behalf of | Jan 30, 2023 | Litigation Defense

The corporate world is competitive and there are few companies that have a market share all to themselves. Thus, companies need to be smart about their branding and advertising. An effective marketing campaign can really help to make your business stand out. 

Advertisements need to be engaging and memorable. They need to offer a solution to a problem that a customer has. However, while advertisements can be creative, they cannot be deceptive. Accusations of false advertising could land your business in hot water legally. Outlined below are some of the more common examples of false advertising

Inaccuracy about locations 

If you are selling products then consumers will be paying attention to where these were created. Research suggests that customers are not only more willing to buy American-made products, but they will also pay more for them. Your product may be distributed in America but made overseas. In any case, it is vital that you advertise this accurately or you could face accusations of deceptive marketing practices. 

Untrue environmental claims 

People tend to be much more concerned about the impact that products have on the environment. Green or eco-friendly products are becoming more popular, and they do create a unique selling point. Nonetheless, before advertising your products or company as eco-friendly, you must be able to back this up. 

Ultimately, the products or services that you offer must live up to their advertisements. Some claims of false advertising are frivolous, which is why you need to defend yourself if facing these accusations. Having legal guidance behind you will help to establish the truth and protect your reputation